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Publisher's Weekly has a lengthy new piece online regarding the upcoming The Tales of Beedle the Bard by J.K. Rowling where it notes that as this is the first new Harry Potter novel due out at the height of the holiday season, retailers are hoping for good sales. The article states the book "will have to ship from wholesalers during the Thanksgiving rush. Ingram Book Group's director of merchandising Mary McCarthy says the logistics will be “challenging.” The company meets weekly to review orders and transportation to ensure that everything will go smoothly. Although she doesn't expect Beedle to sell at the same levels as Deathly Hallows—Ingram's initial order was roughly one-third of its initial buy for Deathly Hallows—it is still a major title."

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هفته نامه پابلیشرز ویکلی درباره انتشار کتاب بیدل آوازه خوان مقاله ای نوشته و در آن تاکید کرده با توجه به اینکه این کتاب اولین کتاب رولینگ است که در تعطیلات چاپ میشود امید به فروش بالای آن میرود.
در همین رابطه اسکولاستیک نیز اعلام کرده که برای چاپ اول کتاب 3.5 ملیون نسخه در نظر گرفته است.
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منبع: TLC